Department: Strategic Enrollment - IWU National & Global
Campus Location: Online/Remote
Summary of Position:The Senior Enrollment Counselor has primary responsibility for enrolling students and supporting their initial retention for assigned degree programs and certifications. Serving as the primary representative of Indiana Wesleyan University (IWU) to prospective students, this individual must possess in-depth knowledge of the programs offered and a strong understanding of the target audiences for whom these programs are designed.
Working closely with the Director of Enrollment, the Enrollment Counselor helps develop, implement, and refine strategies to recruit, enroll, and retain students, ensuring a seamless and positive experience throughout the discovery, admissions, and onboarding process. The Enrollment Counselor guides prospective students in exploring their educational options and supports them in making informed decisions aligned with their goals and learning styles.
Duties and Responsibilities
Demonstrate full ownership of an individual enrollment pipeline, consistently achieving or exceeding performance goals related to applications, admits, and starts, while maintaining strong pipeline health and movement
Maintain a disciplined and strategic approach to daily activity, optimizing the balance between recruitment efforts (calls, talk time, emails, texts) and student service responsibilities (application completion, financial clearance, registration, and start readiness)
Monitor and proactively manage performance against key metrics, including speed-to-lead, contact rates, application conversion, admit-to-start conversion, and overall enrollment production, adjusting strategies as needed to maximize outcomes
Ensure a high level of accuracy and completeness in CRM data management (e.g., Salesforce), supporting reliable reporting, forecasting, and operational decision-making
Demonstrate advanced critical thinking in identifying and responding to potential fraud indicators (e.g., identity inconsistencies, behavioral anomalies, documentation concerns), ensuring timely escalation and adherence to institutional protocols
Collaborate effectively with cross-functional teams including Financial Aid, Enrollment Operations, Advising, and Academic leadership to remove barriers and ensure student progressionQualifications:According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Education
Bachelor’s degree requiredExperience
Minimum of two (2) years of experience as an Enrollment Counselor II with IWU; or three (3) years of commensurate experience in adult higher education enrollmentRequired Skills
Prior experience in student recruitment, admissions, advising, or related fields
Excellent knowledge of assigned degree programs and understanding of relevant target audiences
Strong interpersonal, presentation, and communication skills
Ability to work independently, prioritize tasks, and meet deadlines
Proficiency with CRM systems and student record management
Commitment to providing outstanding service to students and stakeholders
Demonstrates working knowledge of AI tools approved for one’s role, including the ability to apply them appropriately, interpret outputs, and recognize limitationsIWU Kingdom Diversity Statement
IWU, in covenant with God's reconciling work and in accordance with the Biblical principles of our historic Wesleyan tradition, commits to build a community that reflects Kingdom diversity. We will foster an intentional environment for living, teaching and learning, which exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement that exhibits Christ's commandment to love all humankind.
LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Salary: $59,065.00 | Pay Scale: Strategic Enrollment-15-E3Originally posted on Himalayas