About the role
This is a remote position.
Our client is looking for a Data Analyst & Tracking Specialist to take ownership of their digital measurement, tracking, and performance reporting ecosystem on a part-time, fully remote basis. They operate in the digital marketing and advertising space, supporting performance-driven campaigns through data, analytics, and technical campaign optimization. This role is ideal for someone who enjoys solving complex tracking issues, building accurate attribution systems, and helping teams make better decisions through reliable data.
The ideal candidate is a highly technical, detail-oriented analytics professional with strong experience in Google Tag Manager, GA4, conversion tracking, and dashboard setup. This person will be responsible for ensuring that tracking systems are accurate, data flows correctly across platforms, and reports clearly reflect real campaign performance instead of surface-level metrics.
Responsibilities
- Build, implement, and manage advanced tracking setups through Google Tag Manager, including both web and server-side container configurations.
- Configure and validate conversion tracking across paid media platforms such as Google Ads, Meta, TikTok, and other digital advertising channels.
- Set up and maintain native pixels, Conversion APIs, and other tracking methods to improve campaign attribution and data accuracy.
- Manage GA4 configurations, including custom dimensions, custom metrics, enhanced measurement, event tracking, and cross-domain tracking.
- Develop and maintain clean, client-facing dashboards using Looker Studio or platform-native reporting tools.
- Create reporting systems that focus on meaningful business outcomes, ROI, and performance insights rather than vanity metrics.
- Audit existing client analytics accounts to identify tracking gaps, broken tags, attribution issues, and data inconsistencies.
- Troubleshoot tracking problems, resolve data discrepancies, and ensure measurement setups are reliable across multiple accounts.
- Define and work with custom data layers to capture key website actions, dynamic events, form submissions, and conversion points.
- Support API, webhook, and CRM-related integrations to ensure conversion data passes correctly between websites, CRMs, and advertising platforms.