About the role
Job Description
At Kraft Heinz, Category Leadership is a core growth engine—built to lead with insights, act with intention, and deliver meaningful impact for our business and our retail partners. We operate with a category-first mindset, translating shopper behavior and data into strategies that influence decisions, shape shelves, and drive value. As insight-led consultants, we collaborate across teams to fuel performance today while anticipating the needs of tomorrow. We energetically invest in our people so that you will grow with us, and we’ll grow through you!
As a Category Leadership Manager – this role supports Limited Assortment Customers in shaping and executing consumer-led, customer-backed strategies across the full Kraft Heinz portfolio of brands. Acting as a consultative partner and insights expert, the Category Leadership Manager influences key decisions across shelving, assortment, innovation, and the path to purchase. This role collaborates closely with Sales, Omni, BU Strategy, and Insights teams to deliver tailored, data-driven solutions that create mutual value and elevate Kraft Heinz as a trusted advisor to Family Dollar, Dollar Tree & Aldi across key category initiatives. Limited Assortment Customers are already showing strong momentum — by capitalizing on that growth and using a curious, insight-driven approach to uncover and activate unmet needs, we can accelerate sustainable category growth. This role supports our commitment to developing a world-class Category Leadership function—built on curiosity, learning, and a mindset of continuous growth.
Essential Functions & Responsibilities
- Deliver insight-led strategies to enhance category growth and shopper experience within defined customer/category scope
- Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation through compelling storytelling
- Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, insight-driven stories
- Collaborate and influence across Sales, Omni, BU Strategy, and Insights to align on and activate category priorities and Customer strategies.
- Shape and apply omnichannel strategies to optimize the shopper experience across digital and in-store touchpoints.
- Monitor and stay current on marketplace, shopper, and consumer trends to proactively identify growth opportunities