About the role
Job Description Summary
GE HealthCare is transforming healthcare through intelligent imaging, AI-enabled technologies, and connected care pathways. The Senior Digital Asset Designer will play a critical role in shaping the digital customer experience across the Advanced Imaging Solutions (AIS) portfolio.
Reporting to the Head of Creative & Storytelling, this role is responsible for designing engaging digital experiences and scalable content assets that support product launches, demand generation, customer engagement, and commercial growth across MR, CT, Ultrasound, Molecular Imaging, Women’s Health, X-Ray, Procedural Guidance, Advanced Visualization, and Cardiovascular Information Systems (CVIS).
This position combines digital design expertise, customer-centric thinking, and strong visual storytelling capabilities to bring complex healthcare innovations to life across digital channels.Job Description
Roles and Responsibilities
Digital Experience Design
- Design high-impact digital assets across customer-facing and internal platforms.
- Create assets for:
- Campaign landing pages
- Website experiences
- Email marketing programs
- Digital advertising
- Social media campaigns
- Interactive PDFs
- Sales enablement tools
- Customer nurture journeys
- Event and webinar promotion
- Apply UX and accessibility principles to improve engagement and usability. Omnichannel Campaign Support
- Partner with downstream marketing teams to develop integrated digital campaign assets.
- Create modular content systems that support global, regional, and modality-specific marketing programs.
- Ensure digital assets align with campaign objectives and customer journey stages.Visual Storytelling & Content Innovation