About the role
About CoLab
At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.
Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.
About the Role
CoLab has major accounts with meaningful expansion potential, and a top 100 list of strategic prospects we want to win. Today, that motion is mostly account team-led. Customer success and sales own the relationship and pull in brand design or product marketing reactively. What we don’t have yet is a proactive strategy to influence new (and more senior) stakeholders, shape perceptions about our brand and product, and drive pipeline (expansion + new biz) within our Top 100 accounts. That’s where you come in.
As Sr. Director, Growth Marketing - Major Accounts, you’ll report to the CMO and own growth marketing for CoLab’s most important customer and prospect accounts. Your job is to help us move from isolated team adoption to broader enterprise expansion, and from cold strategic targets to high-quality pipeline.
This is a leadership role, but we expect you to be hands on. In your first 90 days, you’ll get deep into 3–5 accounts, partner with Strategic Account Directors, AEs, and Strategic CSMs, and run real plays. That might mean an onsite education session, an executive webinar, a lunch and learn, a field event, account-specific content, or a curated experience at our user conference.
You’ll shape campaigns and get work done by recruiting (through influence) design, product marketing, digital/ops, and field marketing help. When you find a play that works, we’ll invest in dedicated resources for your team, so you can scale it.