About the role
This is a remote position.
We are seeking an experienced Adobe Journey Optimizer (AJO) Specialist to design, build, and optimize customer journeys across multiple channels. This role will be responsible for leveraging Adobe Experience Platform (AEP) and AJO to deliver personalized, data-driven customer experiences that improve engagement, conversion, and retention. You will work closely with marketing, data, and technology teams to translate business objectives into scalable journey orchestration strategies.Key Responsibilities:Journey Design & Execution
- Design and build end-to-end customer journeys in Adobe Journey Optimizer
- Configure triggers, events, and decisioning logic for real-time and batch journeys
- Develop and manage cross-channel campaigns (email, SMS, push, web, etc.)
- Implement personalization strategies using customer data and segmentation Platform Management
- Configure and maintain AJO and Adobe Experience Platform (AEP) components
- Manage schemas, datasets, identities, and audience segmentation
- Ensure data quality, governance, and compliance across the platform Personalization & Optimization
- Develop and test personalized content and offers
- Conduct A/B testing and multivariate testing within journeys
- Monitor campaign performance and continuously optimize journeys Data & Integration
- Collaborate with data teams to integrate data sources into AEP
- Ensure accurate real-time data flow and event tracking
- Work with APIs and connectors to enable seamless system integration Reporting & Insights