About the role
About Us:
FE International is an award-winning global M&A advisor of SaaS, e-commerceand content businesses. It has completed acquisitions for thousands of founders, owners and acquirers, and is the preeminent valuation thought leader in the industry.Its team includes experts in exit planning, valuation, accounting, legal and more.
Founded in 2010, FE is known for its extensive network of pre-qualified international investors.With headquarters in New York and regional offices in Miami, San Francisco and London, FE is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2021 and 2020 by The Financial Times and is also a two-timeInc. 5000 company.
The Opportunity:
We are looking for a hands-on, full-stack Assistant Manager - Marketing to join a leading global M&A advisory firm. This is a builder's role for a versatile marketer who can own execution across the entire marketing function: demand generation, content, SEO and AI-driven search, paid media, social, PR, marketing automation, and reporting.
You will move comfortably between strategy and hands-on execution, equally happy writing a thought-leadership blog, building a HubSpot workflow, launching a Google Ads campaign, running a cold outreach sequence, or standing up an AI-assisted marketing workflow. You understand how to market professional and financial services to a sophisticated B2B audience of business owners, private equity firms, and strategic buyers.
This is a "does everything" marketing role. If a task falls under modern marketing, it likely falls to you.
Key Responsibilities
Lead Generation & Outreach
- Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement
- Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers
- Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates
- Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect listsMarketing Automation & CRM