About the role
Site Merchandising Manager
Remote · Full Time · Manager
About Us Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
Role Overview The Site Merchandising Manager is responsible for executing the strategic merchandising vision across Comfrt's e-commerce platform. You will own the end-to-end optimization of how customers discover, navigate, and purchase products — managing product pages, category pages, site navigation, and search functionality. Working closely with Marketing, Merchandising, Tech, CX, and Data Science, you will create a best-in-class site experience. As a manager, you will supervise the Site Merchandising Coordinator and build a high-performing, detail-oriented team focused on execution excellence.
This role is ideal for an experienced merchandiser who is hands-on, detail-oriented, and passionate about creating seamless shopping experiences that drive conversion. This role reports to the Senior Site Merchandising Manager.
Key Responsibilities
Product Page Merchandising (PDP)
- Lead the execution and optimization of product page merchandising.
- Manage product imagery, descriptions, and metadata to ensure compelling on-page storytelling.
- Oversee upsell recommendations execution (related products, bundles, cross-sell opportunities).
- Manage the Coordinator's PDP setup and data entry work to ensure accuracy, consistency, and on-brand presentation.
- Ensure PDP merchandising aligns with brand aesthetic and seasonal campaigns.
- Monitor PDP performance metrics and make data-driven decisions on optimization.Product Discovery & Site Search (PLP & Algolia)
- Lead the execution and optimization of category pages, including filtering/faceting, sorting logic, and visual merchandising.