About the role
Userpilot is a leading product analytics and growth platform. We're hiring a Content Editor / AI Content Engineer (full-time, remote) to grow our visibility in both traditional search and AI-generated answers, and to build the AI-assisted workflows that keep our content library accurate and up to date.
The role combines editorial work (briefs, proofreading, coaching writers) with building Claude-based content workflows and running our AI visibility strategy. You'll also hire and manage the freelance writers, agencies, and AI agents who help produce content.
You'll report to the Head of Marketing and work closely with the Content Project Manager.
What You'll Be Accountable For
AI visibility (AEO, GEO, AIO)
- Build and run our Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, so ChatGPT, Google AI Overviews, Perplexity, and Gemini cite Userpilot in answers about product analytics, onboarding, and growth.
- Build the AI Optimization (AIO) signals underneath that: reviews, third-party mentions, Reddit presence, and consistent brand proof across the web.
- Track citation share and brand visibility across AI platforms using tools like Profound or Otterly.ai. Turn findings into specific content changes.AI content workflows
- Build and maintain Claude workflows for drafting, editing, tagging, and updating content across a large content library.
- Set the review checkpoints and quality standards that keep AI-assisted drafts accurate and on-brand before they reach an editor or a reader.
- Run our content update playbooks to keep older articles ranking and getting cited over time.Hiring and managing freelancers, agencies, and AI agents
- Hire and manage freelance writers and content agencies for new articles and content updates.
- Hire and manage video editors and agencies to produce YouTube content that supports the blog.
- Brief and manage AI agents for research, drafting, and repetitive content tasks. Review their output to the same standard as a freelancer's.