About the role
What We're Researching
We're running a paid study on the methods and tools used to find creators for brand partnerships. The goal is to map the end-to-end workflow of influencer discovery, from initial search to final selection. Your experience will help us understand the real-world friction points in building campaign rosters.
How It Works
During this remote interview, you will walk us through a recent campaign where you had to source new influencers. You will also explain how you evaluate a creator's metrics, audience alignment, and overall fit for a brand. Finally, we will discuss the bottlenecks you experience during the selection phase.
Who This Is For
We are looking for marketing professionals who actively manage influencer or creator campaigns at a brand or agency. We welcome Influencer Marketing Managers, Social Media Strategists, Creator Partnerships Leads, and Talent Buyers. The ideal candidate has hands-on experience running searches and making final roster decisions.
What You'll Do
- Describe a recent time you sourced creators for a new marketing campaign.
- Walk us through the exact platforms, databases, or social tools you use for discovery.
- Explain your criteria for evaluating an influencer's audience and engagement metrics.
- Detail the approval process your team follows before finalizing a partnership.
Who Should Apply
- Professional experience managing influencer marketing campaigns at a brand or agency
- Hands-on responsibility for sourcing, vetting, and selecting creators
- Familiarity with creator discovery platforms or social media search workflows