About the role
We’re building the future of digital banking, and deposits are at the core of it. As the National Digital Deposit Leader, you will own the end-to-end strategy, execution, and growth of our digital deposit products nationwide. This is a hands-on, high-impact leadership role for someone who thrives in fast-moving environments and knows how to scale deposit growth through exceptional digital experiences, data-driven decisions, and strong partnerships.
You’ll operate at the intersection of product, growth, technology, and finance—turning customer needs into simple, scalable deposit solutions while balancing growth, unit economics, and regulatory expectations.
What You’ll Own:
- Digital Deposit Growth
Own national digital deposit growth across the consumer segment. Design and execute acquisition, activation, engagement, and retention strategies with clear growth targets to rapidly build up to $10M per month, scaling to $100M per month within three years. Develop pricing, promotional, and funding strategies that balance growth velocity with margin and liquidity needs in coordination with the CFO and ALM objectives. Build and iterate on growth models, forecasts, and KPIs to guide decision-making.
Product & Experience
Lead the end-to-end digital deposit product lifecycle—from concept to launch to optimization. Partner closely with a sister-company’s engineering and design team along with the bank’s core system provider to deliver fast, intuitive digital account opening and funding experiences. Champion experimentation (A/B testing, rapid iteration, MVP launches) to improve conversion and engagement. Drive innovation in features such as instant funding, embedded finance, personalization, and self-service tools.
Growth Marketing & Analytics
Collaborate with growth marketing to scale performance-based acquisition and lifecycle programs. Leverage analytics to identify drop-offs, optimize funnels, and increase lifetime value. Use customer insights and behavioural data to inform product and growth decisions.