About the role
LemFi (Series B) is building the go-to financial app for the Global South.
Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.
What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.
With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.
About the role
LemFi is the financial home for people the world wasn't built to serve — and French-speaking Africa is one of our most important growth frontiers. This role sits at the heart of that mission: you'll own paid acquisition across the corridors that matter, driving real user growth across Meta, TikTok, Google App Campaigns, Apple Search Ads, and beyond. You'll operate inside the core Performance Marketing team, reporting to the Senior Performance Marketing Manager, working cross-functionally with Creative, Product, Data, and CRM. This is not a campaign-manager-by-numbers role. You'll own the full growth loop — from audience strategy and channel mix to creative briefing, measurement, and structured experimentation. If you love moving fast, hate wasted spend, and know how to turn performance data into culturally resonant content that actually converts, this is your role.
What you'll build and own
- Own the full acquisition campaign lifecycle across Meta, TikTok, and other paid channels for French-speaking African markets — planning, audience strategy, budget allocation, optimisation, and scaling.
- Drive creative strategy for your campaigns: brief, iterate, and maintain a continuous pipeline of high-performing static, video, and UGC assets that are locally relevant and data-informed.
- Leverage MMP (AppsFlyer), dashboards and attribution frameworks to measure what's working, allocate budget with precision, and report clear, actionable insights to stakeholders.