About the role
Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.
As a Demand Generation Principal at Via, you will:
- Develop Via’s global field marketing and public relations strategy for owned and sponsored transit- tech programs (both live and virtual) through rigorous industry research based on Via’s objectives, target markets, and annual budgets.
- Draft speeches and arrange interviews for Via’s top executives in order to increase Via’s brand awareness and image.
- Support the annual global event strategy for Via’s B2B and B2G businesses to maintain a positive public image for Via.
- Create campaigns and press releases to support a packed calendar of events and webinars, media, public and potential client engagements, manage the event experience, and measure results and ROI from these efforts.
- Manage all aspects of event coordination, including budget, event messaging, speaker submissions, contracts, vendor relations, etc.
- Maintain and update informational documentation throughout the event.
- Invite journalists and other members of the media to cover the events and create buzz around the events.
- Conduct post-event and campaign evaluations and ROI analysis per campaign used to maintain a positive public image for Via; adjust our strategy based on results.