About the role
About the Role
Abnormal AI is seeking a Senior Product Marketing Manager with cybersecurity experience to join our Product Marketing team. Product Marketing at Abnormal AI helps Abnormal win in the market by communicating our products in a clear, precise and differentiated way. Product Marketers at Abnormal create the company’s strategic messaging and positioning, then collaborate to bring it to life at every stage of the buyer's journey, working across the sales enablement and marketing organization to drive pipeline and closed-won revenue. The senior PMM will help articulate messaging and positioning, create and keep fresh product collateral, drive a consistent cadence of innovation launches at all tiers, enable internal stakeholders, and serve as a customer and analyst-facing SME on the email security market.
What you will do
- Create compelling, differentiated messaging and positioning.
- Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
- Work across marketing team to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
- Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
- Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
- Conduct customer research to understand needs and requirements.
- Enable our sales teams and channel partners on the joint solution and the value proposition.
- Be a speaker externally.
Must Haves