OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment.
About the role
We are seeking an experienced Enterprise Marketing Manager / Lead to build and drive OpenAI's enterprise marketing strategy in Japan. This person will be responsible for developing local programs that generate pipeline, deepen enterprise trust, and help Japanese businesses understand how OpenAI can create meaningful value.
This role is ideal for a full-stack B2B marketer who understands Japan enterprise buying dynamics and can operate across strategy and execution. You will partner closely with Sales, Partnerships, Product Marketing, Communications, Legal, and Global Marketing to translate global priorities into locally resonant programs.
Responsibilities
Develop and execute Japan enterprise marketing strategy aligned with GTM and revenue priorities
Plan and run field marketing programs, executive events, webinars, roundtables, ABM pilots, partner co-marketing, and demand generation campaigns
Create high-impact bilingual content, including customer stories, newsletters, executive narratives, sales enablement, and localized campaign assets
Partner with Sales to identify target accounts, industries, objections, and opportunities for marketing support
Work with Product Marketing and Global Marketing to localize launches, narratives, and enterprise messaging for Japan
Coordinate with Comms, Global Affairs, Legal, and policy partners on trust-sensitive messaging and external programs
Build partner marketing strategies with priority ecosystem and channel partners
Manage agencies, vendors, timelines, budgets, reporting, and post-campaign measurement
Establish operating rhythms and performance dashboards for Japan enterprise marketing
Qualifications
10-12+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial Japan market experience
Proven track record planning and executing marketing programs that support enterprise pipeline generation
Strong understanding of Japanese enterprise buying dynamics and the role of trust, regulation, consensus-building, and local proof
Excellent Japanese writing, editing, and content production skills; business-level English or stronger
Experience partnering closely with Sales, Product Marketing, Comms, Legal, Partnerships, and global teams
Strong project management skills and ability to manage multiple programs, agencies, vendors, and stakeholders simultaneously
Analytical mindset and ability to connect marketing activity to pipeline, account engagement, and business outcomes
High ownership, adaptability, and comfort operating in fast-moving, ambiguous environments
Preferred qualifications
Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products
Familiarity with Salesforce, Marketo, and marketing analytics tools
Experience with partner-led GTM or ecosystem co-marketing in Japan
Exposure to regulated or trust-sensitive industries
Experience in high-growth technology companies or global-local matrix organizations
Why this role matters
Japan is a strategically important enterprise market for OpenAI. The right marketer will help build the trust, proof, programs, and operating model required to turn market interest into durable enterprise adoption. This role will shape how OpenAI shows up to Japanese businesses at a pivotal moment for AI adoption.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
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