About the role
The Role
At Green Thumb Industries and RISE Dispensaries, we believe the first impression is everything and that starts with you. As an Asset Protection Specialist (APS), you’re not just a security presence, you’re the warm, welcoming face of the dispensary and a key part of creating an elevated, friendly, concierge-style experience for our guests. This role is ideal for individuals who enjoy connecting with others, maintaining physical readiness to act with urgency, and ensuring everyone feels safe, respected, and cared for.
This is not your traditional security role. It’s a dynamic blend of hospitality, customer service, and safety leadership, designed to enhance both the customer journey and team member experience. Asset Protection Specialists are active, professional, and approachable stewards of our culture, safety, and brand values.
Key Responsibilities
Welcoming & Check-In Experience
- Be the first smiling face our guests see—greet all visitors with warmth and positivity.
- Manage check-in with professionalism and efficiency, while upholding compliance standards.
- Set the “RISE Vibe” from the moment customers enter our doors.
- Provide basic concierge-level support: answering common questions and directing traffic.
Safety, Security & Support
- Serve as a visible, approachable, and responsive presence to deter incidents and ensure a sense of calm and order.
- Monitor various areas of the premises, including the store entry/exit and site perimeters, to ensure safety, comfort, and compliance.